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We used a faux video GIF to draw attention to our video and get subscribers interested in clicking to see more. Xfinity places their GIF further down in the email to draw their subscribers in and encourage them to scroll. Grammarly uses a subtle animation to draw attention to their offer. Grab your subscribers’ attentionĪdding animation in email with a GIF is a great way to grab your subscribers’ attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message. Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails. What are the benefits of animated GIFs in email? While there is still some debate as to how you actually pronounce “GIF,” most will agree that GIFs can be an excellent marketing tool. Animated GIFs are enjoying a renaissance both on the web and in email marketing. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.Ī lot has changed since the 1990s.

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Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987.

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How to make animated GIFs with Adobe Animate.So how can you get in on this action? In this blog post, we’ll cover: According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. Enter: Animated GIFs in email.Įmail marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message.

Enterprise Plan Boost collaboration and drive resultsĪs an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images.

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Just long-press the first image, then drag your finger (without picking it up) until all of the images in your sequence are selected. It works a lot like drawing a selection box around multiple items with your mouse on a computer. This is a great time to try out Google Photos' cool batch-selection gesture if you're not familiar with it. The first image you select will be the first frame in your GIF, the second will be the second, and so on. Keep in mind that the order you select the images in matters. When you have your photos ready, the next step is really simple - just batch-select all of the pictures that you'd like to add as frames in your GIF. And perhaps most importantly, stay stationary while you're taking the entire set so that the perspective doesn't jump around. Instead, take pictures roughly one second apart to time them with the frames of the GIF you'll create. Don't hit the shutter button as fast as you can because the GIF frames each occupy one second. The best way to get a great GIF is to take a set of pictures in fairly rapid succession. But a good-looking GIF requires some forethought. To be clear, you can make a GIF out of any set of photos. As such, you'll need to plan ahead - unless, of course, you're okay with a GIF comprised of random photos flashing by with no particular connection. Google Photos doesn't let you change the time of individual frames in your GIF, nor does it really let you tweak anything during the creation process.

Don't Miss: How to Use Google Lens in Google Photos to Save Contacts Quickly.

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Even better, this works exactly the same regardless of whether you're using an Android or an iPhone. But what it can do is combine a series of still photos into an easily-shareable GIF in just a few seconds. You can't add text, nor can you use custom transitions or even add video clips to your animation. The GIF maker in Google Photos doesn't have many jazzy features. Among these is a dead-simple way to create your own animated GIFs out of any set of pictures.

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Not only does it give you free unlimited cloud storage and let you search for almost any object in one of your pictures, but it also packs a few powerful editing tools.